Have you heard of a “B” corporation? Maybe not, but it is an idea that is gaining traction.


The “B” stands for “Benefit”. A “B” corporation, of which there are currently more than 1,000 worldwide, is a corporation that is committed to being a “benefit” to all stakeholders. They are certified by the B Lab organization and they have to meet very strict standards of social, environmental and ethical impact.


You can find out more at: http://www.bcorporation.net


I often get people asking me how they can get a job that “makes a difference”. Sometimes this is challenging when their skills and experience don’t really lend themselves to the kind of “making a difference” jobs we generally think of. Well, working for a “B” corporation might be one way that people from every background can make a difference.


Personally, I wish more corporations would sign on to this idea. Especially the big companies! Without government oversight, our major corporations have been able to make obscene profits with little regard to the impact their business practices have on the world around them.


Of course, being a “B” corporation is a voluntary thing. However, if major corporations can see an advantage in signing on to the “B” corporation charter it could have positive effects worldwide.


If you are looking for a job, check out the list of “B” corporations. If top talent starts to express a preference for working for socially responsible companies –even the big companies will have to follow suit eventually!